Purchased on steam, EA account linked to steam. Troubleshot through EA help website, no resolution just "we'll submit a bug report" but I can't connect to online services. it's not a firewall issue, I disabled my fire wall. SOMETHING is not working on EAs side. The app isn't showing any steam friends even though I have my account linked.
I don't know WHAT is going on, but I followed all of EAs instructions to link my account. Pretty crummy experience for such an expensive game.